From the Huffington Post:
“Our findings suggest that different behavior by the exact same people is really based on the context or the situation…not necessarily just the person, who they are, their values or their desires,” said study researcher Gretchen Webber, according to the report. “It really shows the dominance of the setting for directing people's behavior.”
And… you can probably guess the major thing that differs a night splitting Chili's crispers with the new lady from a strobe-lit beerbath at a frat house:
Alcohol was also a key difference in the two scenarios, with the students assuming the sexual behaviors were influenced by alcohol at the party, while the date suggested an interest in a relationship, which requires conversation in more sober circumstances.
[H/T: Huffington Post]