"Sex sells" is arguably the most hackneyed cliche about the advertising industry. When the Don Drapers of Madison Avenue apply this psychological truism to the side of the road, it increases the likeliness of an fender bender. After all, who isn't distracted by a pair of double Ds hovering 20 feet above 8 lanes of rush hour traffic?
Pic via zemlinki/flickr
Here in the good ole' United States, folks are downright prudish about what infiltrates their public space. Billboards are often hot-button
First Amendment issues, even when not necessarily obscene. Any image or message suggesting vice or considered morally unwholesome to a puritan population often stirs a tempest of controversy. For example, residents of Des Monies, Iowa, cried "bad taste" when a billboard for
a gentleman's club was put up over I-90 near a Little League ball park. In 2008, a divorce lawyer in Chicago's Rush Street nightclub district hung a sign reading "Life's Short. Get a Divorce" and spawned
controversy. Same story for an Ashley Madison billboard in
Lalaland (
Editor's Note: Ashley Madison is a BroBible advertiser). Earlier this year, a sultry Calvin Klein underwear ad depicting a sensual Eve Mendes in New York's SoHo (a block away from BroBible HQ) even
twisted the panties of some Gotham residents.
Ad agencies abroad, however, aren't as reluctant to push the creative envelope. In October, a strip club in South Africa suggested "No Need for Gender Testing" along with a smoking blond. Nothing is too obscene in Ljubljana, the capital city of Slovenia, where a bare pair of female knockers -- including full-view nip -- lathered with soap on a downtown city block is no big deal for promoting a graphic design expo. An exposed pair of fun bags was also recently used to market a Croatian brand of sausage. Even international brands like Playboy titillate with risque ways of seducing driver's eye balls in anything-goes Denmark.
In honor of Brobible's recently re-launched advertising, here's a NSFW compilation of the 35 sexiest and most scantly clad billboards from around the world.
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